From Forecasts to Decisions: How Technology Is Changing the Planner’s Role
From Forecasts to Decisions: How Technology Is Changing the Planner’s Role
In an increasingly disruptive environment, planning organizations are evolving—driven by new tools, growing data complexity, and rising expectations for speed and cross-functional alignment. The promise of AI-enabled planning has led many organizations to invest heavily in advanced planning platforms. Yet realizing the full value of these investments remains a challenge, and planners often continue to navigate ambiguity, slow cycles, and decisions that don’t fully reflect available insights.
This session explores how planning roles are changing, where new analytical capabilities can help planners be more effective, and where human judgment remains essential to strong decision-making. We’ll discuss practical ways planners can use technology and emerging analytics to support clearer trade-offs and better planning decisions. Attendees will leave with a clearer understanding of how their day-to-day work is evolving, and the skills that will help them remain effective as planning practices continue to mature.
Lana Klein - Practice Lead, Planning Intelligence Solutions
- 20+ years partnering with global leaders across CPG, Consumer Health, and Pharmaceuticals
- Leads AI-enabled forecasting and planning, including Integrated Business Planning and S&OP, commercial analytics, foresight, and innovation
- Brings deep experience translating advanced analytics into practical, scalable business impact
- Former Global Forecasting Lead at BCG; previously at Fractal and Kearney
Raul Jurado, Practice Lead, Planning Intelligence Solutions
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15+ years delivering forecasting, revenue management, and analytics solutions for complex businesses
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Specializes in solution implementation, adoption, and sustained client value
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Deep experience across CPG forecasting and marketing analytics, from design through execution
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Former Forecasting Lead at Fortune 500 companies and Fractal/Asper.ai
Tickets
$0.00 webinar
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